Trends in hairstyle industry for 2019. Jen Atkin, hairstylist and founder of Ouai Haircare, is loving textured lobs this season. She says clients like Hailey Baldwin Bieber are asking for short, shaggy cuts. “Tell your stylist you want a lot of movement and texture, especially toward the ends and in the fringe,” she explains. To get the ’70s shaggy look, she uses Ouai Wave Spray and lets the hair “do its thing.” She tames flyaways and adds moisture with Ouai Finishing Creme.
If you cast your mind back to the early noughties, you might recall the army of woman who embraced poker-straight hair. Now, love it or loathe it, it’s back according to Frankie Moody, senior hairstylist at Jo Hansford Salon. “I’m extremely sure straight hair will be back in for 2019 – curls and waves are out, so make sure your straighteners are up to the challenge.” Bazaar recommends Ghd’s Original Styler (but we also recommend embracing your natural texture, whatever the trends!).
This isn’t your mother’s shag from the ’70s. This modern take on the cut is 2019’s answer to all of the blunt cuts that where so popular in 2018. Full of texture and movement, it’s a great in-between cut for anyone who’s transitioning from a shorter to longer length because the layers keep hair from looking too heavy. “To create a messy/undone look, use a texturizing product life in wet hair,” says de Zeeuw. “Blow-dry the hair while your head is upside down, and finish with a styling paste.” For curly hair, she suggests prepping with a curl-enhancing product like . Twist the curls, and let it air-dry or use a diffuser on your blow dryer. Finish by separating the curls with your fingers and use a bit of serum to define them.
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If you look closely, you can see Lana Condor snuck in purple clip-ins on her bob, which works so well with this fun style if you want to experiment with temporary color. She went for soft waves to add a bit of shape and structure to this blunt cut. That, shine, though, is everything. Oribe Apres Beach Wave and Shine Spray ($44) will deliver similar results. Who says beachy waves only belong on long hair? Take Kate Mara’s cool-girl cut, for example. Edge up a heavy bang by adding a few lifted waves. For long-lasting volume, hold IGK Beach Club Texture Spray ($29) two inches away from your hair and spritz a generous amount for added shine without the crunch, thanks to the glycerin and wheat protein in its formula.
Gabrielle Union looks like a walking goddess with these waves, which are on the tighter, more defined end of texture. The best thing about waves like this is they last, so you’ll have waves for days. Soon, these waves will loosen and fall, revealing a messier texture you’ll still want to rock. Part your hair into sections and use the Bed Head Curlipop Tourmaline Ceramic Tapered Styling Iron ($25) for this spiral s-wave effect.